We’ve considerable experience working as an external or interim Marketing Director for companies seeking to increase sales, profits and margins. Our typical client is the CEO of company with a turnover of £500k to £30m – but we have also worked for large international businesses.
We’ve run about 100 digital marketing campaigns and combine this with a deep understanding of classical marketing. Our experience is that most marketing campaigns first need to improve their marketing strategy before spending a fortune on digital media. (Digital is merely the icing on the cake.)
We normally aim to improve the marketing basics such as:
- Reviewing current marketing
- Optimising pricing
- Ensuring products and services are suitable for current marketing conditions
- Differentiating clients from their competitors to reduce price pressures
- Identifying new markets
We help clients improve their marketing strategy by:
- Analysing data
- Asking questions
- Challenging current thinking
- Providing professional marketing advice (MBA qualified)
- Providing “fresh eyes”
- Acting as a catalyst
This process could include the exploration of any aspect of your company, and its markets. It typically takes about 3 months.
This process should lead the development of a better marketing strategy that will, when implemented, enable your company to regain momentum.
Contact us if you would like to learn how you can improve your marketing.