Our User Experience Tests are based on observing representative website visitors in a laboratory environment or remotely.

Data

User data recorded includes:

• Eye tracking with heatmaps
• Cursor tracking with heatmaps
• User trains of thought
• User facial expressions
• User interaction with screen

Visitor Behaviour

Paramarq will review and evaluate your website user experience taking into account visitor:

• Psychology
• Behaviour
• Physiology
• Behavioural economics
• Data from a variety of website probes

Payback

UX testing will identify issues that are currently reducing the effectiveness of your website. When addressed this will lead to an increase in the percentage of visitors generating an enquiry via your website.

The results are often a real eye-opener for our clients. It will allow you to make decisions on website improvements based on objective data rather than opinion.

Contact us now to learn more about user experience testing, or call us on 020 8998 5728.