Websites for accountants

10 Steps to Improve an Accountant’s Website

You’ve got a website. But does it meet your business needs?

A website is a sales machine. Sadly most accountant’s websites suffer from “a spanner in the the works”. One spanner (or typically many) will prevent your website from meeting your business needs – so removing them is highly cost-effective.

My top 10 recommendations to remove the spanners – and ensure your website is effective at generating sales enquiries are:

Ensure your telephone number is on the top right of every website page.
Explain clearly and succinctly to potential clients how you can help – and then prove / justify your assertions.
Keep text simple and short – no more than 200 words per page. Use simple English suitable for a 12 year old.
Break up complex information into bullet points so that it can be easily scanned.
Have the courage to be totally authentic. Be the real you and set out what makes you special. Visitors demand honesty – rather than beauty – from your website. (Unless you’re also graphic designers.)
Ensure your website can be easily read and navigated on a mobile phone – without pinching.
Set up your Google My Business account. It’s free! But use a professional photographer to take pictures of:
- The business exterior and interior
- A staff group shot
- Each member of staff
- Helping real clients
Explain each service offered on a single page and then breakdown areas into sub pages.
Be positive and explain how you help – rather than what you don’t do.
Ensure your website pages load in 2 seconds. Every second of delay reduces the number of sales enquiries received by 7%.

Each of the above points will provide a significant improvement to the cost-effectiveness of your website – but the total effect is compounded with each issue resolved.