Websites for accountants

10 Steps to Improve an Accountant’s Website

You’ve got a website. But does it meet your business needs?

A website is a sales machine. Sadly, most accountants’ websites suffer from “a spanner in the works”. One spanner (or typically many) will prevent your website from meeting your business needs – so removing them is highly cost-effective.

My top 10 recommendations to remove the spanners – and ensure your website is effective at generating sales enquiries are:

Ensure your telephone number is on the top right of every website page.
Explain clearly and succinctly to potential clients how you can help – and then prove/justify your assertions.
Keep text simple and short – no more than 200 words per page. Use simple English suitable for a 12-year-old.
Break up complex information into bullet points so it’s easy to scan.
Be totally authentic. Be the real you and set out what makes you special. Visitors demand honesty – rather than beauty – from your website. (Unless you’re also graphic designers.)
Ensure your website can be easily read and navigated on a mobile phone – without pinching.
Set up your Google My Business account. It’s free! But use a professional photographer to take pictures of:
- The business exterior and interior
- A staff group shot
- Each member of staff
- Helping real clients
Explain each service offered on a single page and then break down areas into subpages.
Be positive and explain how you help – rather than what you don’t do.
Ensure your website pages load in 2 seconds. Every second of delay reduces sales enquiries by 7%.

Each of the above points will significantly improve your website’s cost–effectiveness, but the total effect compounds with each issue resolved.