I’m running a Google AdWords campaign for a client with well over 100,000 keywords in the property market. The campaign is performing well but the client wants to optimize it further – by maximizing their ROI on a keyword by keyword basis.

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There is a lot of pressure for digital marketers to go mobile for search. Sales of smartphones may have overtaken PCs. They’re the fastest growing sales category in history. Views and sales via smartphones are growing exponentially.

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