Improving Your Web Content – 14 Essentials

You’ve just 5-8 seconds to engage a visitor when they hit your website. In order for it to be effective at generating sales your key messages must absorbed quickly. So they need to be presented simply, clearly and succinctly. more...

Social Media: A Case Study

There’s a saying that hard cases make bad laws – but they can still be thought provoking. And that’s exactly the case with a company I met recently. They’d used Social Media (SM) exclusively to generate sales for kids toys. more...

Is Mobile Search Marketing a Mirage?

There is a lot of pressure for digital marketers to go mobile for search. Sales of smartphones may have overtaken PCs. They’re the fastest growing sales category in history. Views and sales via smartphones are growing exponentially. more...

Googles Data: Accuracy and Validity

I’m running a Google AdWords campaign for a client with well over 100,000 keywords in the property market. The campaign is performing well but the client wants to optimize it further – by maximizing their ROI on a keyword by […] more...