Improving Your Web Content – 14 Essentials

You’ve just 5-8 seconds to engage a visitor when they hit your website. In order for it to be effective at generating sales your key messages must be absorbed quickly. So they need to be presented simply, clearly and succinctly. more...

Social Media: A Case Study

There’s a saying that hard cases make bad laws – but they can still be thought provoking. And that’s exactly the case with a company I met recently. They’d used Social Media (SM) exclusively to generate sales for kids toys. more...