My name is Peter Swead. Clients often want to know more about me, so here goes…
I owned a software development company called Brainwave Computers and launched a couple of innovative software packages to great critical acclaim.
In 2003 I sold the business. I founded Paramarq to advise corporates on marketing strategy. My first client was an ex-employee.
Paramarq marketed it’s services using Google AdWords, picking up assignments for $15k-$75k from blue-chip clients and many smaller businesses in the UK, US, Germany and France. See references from E.ON AG, Lloyds Bank plc and Caterpillar Inc .
In 2008 a colleague, knowing of my own success with digital marketing asked me to help some of his clients with their Google AdWords campaigns.
Google said one of my campaigns was amongst the best they had ever seen and then wrote case studies on two of my clients. This was praise indeed! I also passed my Google Exams and became and Google Partner.
I noticed many sales problems encountered by clients could be fixed by improving their marketing – or their website. So I learnt how to make websites more effective using a mixture of experience and study. Small website changes I recommended created a substantial increase in sales leads. I became skilled in website conversion optimisation.
Improving client’s marketing, website and AdWords campaigns became like solving a Rubic’s Cube. Suddenly they clicked together – delivering spectacular results. This became my core area of expertise. I am now supported by many associates with other specialist skills.
Outside of work I enjoy cycling slowly, skiing badly, walking, theatre, restaurants and reading (mainly history, politics and economics). But most of all I most enjoy a laugh with family, friends and clients.