I often hear the key to great digital marketing is skills in: SEO, PPC, SEM, Social Media, HTML, UX, Analytics, PHP plus a whole lot of other geeky stuff.

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Marketing to Support Sales Staff

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There’s a saying that hard cases make bad laws – but they can still be thought provoking. And that’s exactly the case with a company I met recently. They’d used Social Media (SM) exclusively to generate sales for kids toys.

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You’ve just 5-8 seconds to engage a visitor when they hit your website. In order for it to be effective at generating sales your key messages must absorbed quickly. So they need to be presented simply, clearly and succinctly.

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Brilliantly Simple Advertising

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