Googles Data: Accuracy and Validity I’m running a Google AdWords campaign for a client with well over 100,000 keywords in the property market. The campaign is performing well but the client wants to optimise it further – by maximizing their ROI on a keyword by […] more...
QS Critical Issue One critical problem that could ruin your Quality Score – and your Google AdWords campaign. more...
What are Quality Scores? What are Quality Scores? And why are they critical to my Google AdWords campaign? more...
How much should I spend on AdWords? I’m often asked this question by people in the construction industry. Here’s how to work out your AdWords budget: more...